About us

Not your run-of-the-mill graphic T-shirt and hoodie peddlers; we are a U.K. based streetwear brand that gives equal importance to comfort, style and being able to buy quality without having to sell a kidney (or your soul). The catalyst for the creation of Liberation League was finally giving in to the overwhelming knowledge that streetwear can, and should, be so much better than has been, and that the designs, quality and ethics previously on offer have generally been mediocre at best (there are a couple of exceptions but we’re not here to blow their trumpets for them). Enter the Liberation League, here to do it better.

As artists we love the playful goofiness (and often downright weird-ness) of retro cartoons but we are just jaded enough by the world in general that a certain ‘edge’ creeps into our designs. Making them, in our humble opinion, perfect. So we are putting ourselves out there, and providing a platform for a select number of other artists to get their own illustrations out there too.

What’s the worst that could happen? Yes it’s true, you might hate our vibe. OR, if you’ve got any sense of style or taste at all, you might just love it. We’re pretty much like marmite that way, so if we’re not your cup of tea, feel free to jog on. We’re here for the ones who get it (and get us).

All our beautifully soft, sustainably sourced, and responsibly produced cotton T-shirts, hoodies and sweats feature original and exclusive motifs inspired by the madness that is vintage rubber hose (if you don’t know what that is, check out our blog post all about Rubber Hose here) along with our OG logo. So, if you are looking for a premium streetwear brand with irreverent, retro inspired illustrated tees and hoodies, you’ve found it.

As well as being sticklers for high quality and style, we’re also serious about our responsibility to this awesome planet we call home. Every graphic tee and hoodie we sell is made from sustainably sourced materials and built to last, just like the oddball motif designs we’ve creared. Plus, our designs are released in limited small production batches every other month. This helps us to keep the quality topnotch ensuring your new streetwear merch is of the highest quality possible, whilst also ensuring we are not part of the over production, fast fashion lunacy that many brands buy into. No greenwashing here, just a commitment to ensure everything we do is as sustainable and eco friendly as possible. So if you’re done with those crap quality, fast fashion tees, hoodies and sweats that are chock full of bad karma, welcome to the Liberation League where we do things different. Just remember, our shirts and hoodies are soft, but our sense of humor isn’t.